Advertising is crucial for every company’s successful run in the business, but which are the 16 companies that spend the most on advertising and are giving others a run for their money? Ads are all around us. And, to stand out in the clutter, companies need to shell out an equally attractive budget. From the production of ads to securing media, millions are being spent every day. The equation is simple, if they are not investing in advertising enough, they are falling behind.
Multi-million brands don’t get created overnight. It requires time and investment and a whole lot of care and nurture to turn them into customer preferred brands. So why is advertising so important? To catch consumer’s attention and captivate their memories it is important that brands are being seen more than their competitors. Only the brands that are more pro active are ultimately bought off the shelf. Everybody is vying for top-of-mind awareness and that means they need to remind the consumers of their presence, repeatedly. With a number of new media coming up companies are hell bent on exploring them to the fullest. However, nobody is ready to sacrifice traditional media space at the same time. Since, traditional media is time-tested, it is still considered to be a great consumer influencer. So now we have online marketing and mobile marketing along with print, television and outdoor. That just means there has to be an influx of funds and even statistics are pointing to the same. Studies have shown that approximately $592.43 billion will be spent worldwide on advertising which is almost a 6% increase over last year.
Statistics have also shown that US alone had advertising agency revenue of up to $48 billion. That brings us to consider who the 11 Biggest Advertising Companies in the World are and who their clients are. We’ll see that some of the companies that spend most on advertising are also handled by these stalwarts of the ad world.
So let’s delve into checking out the biggest advertising spenders of the world today and their respective tremendous ad budgets that catapult them ahead of others.
Budget: $1.2 billion approx
The Japanese multinational automobile makers increased their advertising budget by 11% to reach a whopping 1.2 billion. Out of this almost 69% was poured into traditional or ‘measured media’. Even then the increase in investment for newer media was 12%.
15. Time Warner
Budget: $1.65 billion
The American cable communications company, Time Warner, spent approximately $1.65 billion in its advertising which is in fact a decrease from its budget over the previous years’ which went up to $2.04 billion in 2010.
14. JP Morgan Chase
Budget: $1.88 billion
JP Morgan is not only the largest bank in the United States with assets of up to $2.6 trillion; it is also well-known for its extravagant advertising spending. It experienced a 12 % increase from 2012 and finally the budget arrived at $1.88 billion.
13. Walt Disney
Budget: $ 1.96 billion
The entertainment giant is one of the market leaders in its category. And, its spending on advertising is no joke. Also, it has experienced a steady increase over the years with most of its budget being concentrated in TV, internet and other media.
Budget: $1.97 billion
One of the ‘Big Three’ of the automobile manufacturers in America, Chrysler is also a pretty big player in the advertising budget department. It has had an impressive budget over the year with current year’s TV budget alone running into $900 million.
11. Johnson and Johnson
Budget: $2.03 billion
Though being one of the most trusted brands of all time, it doesn’t in any way mean that Johnson and Johnson has been close-fisted with their advertising budget. The company has maintained its budget way over the $2 billion mark.
Budget: 2.09 billion
Another automobile player from Japan, Toyota, who’s spending touched the 2 billion mark with a major part of the budget being spent on the creation of television ads only.
9. General Motors
Budget: $2.15 billion
American multinational, GM, is definitely one of the most famous in the world. Quite obviously it has achieved that kind of recognition with a very robust investment in marketing.
Budget: $2.19 billion
American telecommunication company At&t also sports a very impressive amount of advertising investment. It is one of the few telecommunication companies that have made it to the list along with Verizon.
Budget: $ 2.34 billion
L’oreal’s flashy ads are among the most memorable ones and the brand is also one of the most well-known and trusted ones. Needless, to say the ad budget to create such a lasting image is also high and it has maintained its position as one of the companies that spend most on advertising, over the years.
Budget: $2.44 billion
USA’s largest wireless communication provider has only reached to its position with equally strong advertising budget which is well over the $2 billion mark.
Budget: $ 2.84 billion
Ford maintained its advertising investment at a staggering amount as it sought to increase its internet marketing considerably.
Budget: $3 billion
Pharmaceutical giant, Pfizer, is the largest revenue earner in the industry. The investment in advertisement experienced a swell in 2010, reaching up to $3.8 billion, but overall the company has maintained it over $3 billion.
Budget: $ 3.08 billion
Comcast is the largest broadcasting and cable company in the world by revenue generation; nevertheless, its investments are also high. It won the accolades for being America’s second largest advertiser in 2013.
2. American Express
Budget: 3.32 billion
American Express, also known as Amex is one of the leading financial giants in America. With advertising budgets already as high as over the $2 billion mark, the company decided to pique up the spending towards the fourth quarter of the year to attract new card holders. This resulted in an increased profits by 11% in the fourth quarter.
1. Procter & Gamble
Budget: $ 5 billion
The FMCG giant has its presence all over the world and even with major spending slashes in the last few years it still remains at the top of the list of the countries that spend most on advertising.