The 7 Most Memorable Ad Campaigns of All Time

1. Think Small

The legendary ad campaign for the Volkswagen Beetle was created in 1959 by the Doyle Dan Bernbach advertising agency (DDB). Their challenging task was to boost the sales of a small, simple, compact automobile that was manufactured in a Nazi-built plant. Moreover, baby-booming America demanded powerful and spacious muscle cars, so the strange little Beetle was at a real disadvantage. DDB’s campaign was so successful that it was able to subvert the stereotypes and preconceptions of the public, making Volkswagen Beetle one of the best-selling automobiles in the world.