11. “Creativity, Inc.” by Ed Catmull
Written by one of the co-founders of Pixar, Ed Catmull takes readers on a journey of creativity both in business and leadership. Zuckerberg enjoyed reading this saying, “I love reading first-hand accounts about how people build great companies like Pixar and nurture innovation and creativity.” The book has a 4.7 rating on Amazon from 829 reviews with 82% of readers giving it 5 stars.
What is the book about? This is the story of how Pixar came to be. It’s for managers and leaders who want to build their business grounded on originality. The book gives readers an all-access trip to the core of Pixar where all the “braintrust” sessions are made and all successful animated films are produced. Some of Pixar’s hits include “Inside Out”, “Toy Story” trilogy, “Up”, “The Incredibles”, and “Finding Nemo.”
Being the president of Pixar and Walt Disney Studios, Catmull has created a culture that protects the creative process and defies convention. He notably said in the book that it’s not the manager’s job to take risks, but it’s his job to make it safe for his employees to take them.