15 Best Online Shopping Sites in India

In this article we take a look at the 15 Best Online Shopping Sites in India. Click to skip ahead and jump to the 5 Best Online Shopping Sites in India

Which are the best online shopping sites in India, where you can buy the best products and grab the best deals at the same time? Ever since Flipkart hit the spotlight with its innovative online business format, there has been no looking back for online shopping websites in the country. The base of online shoppers is ever increasing, with customers being on the lookout for the best quality shopping websites for most of their shopping needs.

The E-commerce market in India is expected to be as big as US$ 200 billion by 2027. According to the Global Ecommerce Market Ranking 2019, India is the second largest market for online shopping with over 360.1 million online shoppers, and also one of the Top 5 in number of cross-border online shoppers. However, even with a significant amount of people shifting to online shopping, it captures only 5% of the total retail industry in India. This means there is still a huge potential in the market to grow exponentially. Currently US is the No.1 E-commerce market in the World considering all aspects, including Logistics, Average revenue per shopper, Total market revenue, Percentage of population shopping online among other criteria. Check out the Top 10 Online Shopping Sites in the US, to see who the biggest players are in the U.S market.

The online shopping market in India has also gone through a notable makeover since 2018, and we have seen significant market consolidation, as well as several giants in the industry being washed out completely. With Flipkart’s acquisition of Myntra, the popular fashion and lifestyle shopping website in 2014, marked the beginning of a chain of mergers and acquisitions in the industry. The e-commerce giant went on to acquire Jabong in 2017, which solidified its position in the fashion and clothing category. 2018, marked some major transformation as well, with Flipkart shutting down operations for Ebay.in and the momentous acquisition of Flipkart by Wal-Mart in a $16 billion deal, defeating potential acquirer, Amazon. The Wal-Mart (NYSE:WMT) deal basically stopped Amazon from going on to create a virtual monopoly in the e-commerce market. Flipkart and Amazon are currently the two biggest players in the Indian online shopping industry.

With every new online shopping website springing up by the day, it just keeps getting tougher for consumers to stay updated about each one of them. Even though some sites have specific markets and consumer segments they cater to, consumers are looking out for the best products in every segment and the best consumer service in the industry. The emergence of niche sites has also been observed in the recent past, with websites like Nykaa.com garnering a significant following and consumer base in a specific demographic, consisting majorly of women looking out to purchase quality make up and skincare products online.

Online shopping has led companies to explore into integration of services and provision of ancillary services. While Flipkart now has its own payment gateway, Payzippy, PayTM that started out as a payment services company eventually ventured into opening its own online shopping domain with Paytmmall.com.

Recently, Covid-19 has been instrumental in changes in online consumer behavior and also caused a spike in online shopping volumes. As more and more people are now inclined to purchase groceries online, players in the groceries’ category have observed surge in traffic and sales. The segment of retail consumers that were earlier not shopping online regularly and the ones that were restricted to shop online due to internet constraints, might also bend towards online shopping amid the pandemic given the limiting conditions in physical retailing at the moment.

Even with major streamlining in the industry in the last couple of years, online shopping comes with its own set of unique challenges. Quality products, good response rate and customer support, shipping and return policies, and doing business by way of ethical standards all play an important role in making a shopping website better than its competitors. Online traffic is also a major indicator of where most customers are heading. However, other aspects contributing to greater customer satisfaction also need to be considered in deciding which is the best online shopping website.

For the purpose of this article, we have zeroed in on the key player in the online Indian shopping market as per insightful reports by Indian Brand Equity Foundation and S&P Global , and ranked them by their Average 6-month traffic.

Here’s the list of the best online shopping sites in India, where you can shop carefree and get the best products online.

15. Grofers

Average Monthly Traffic – 1.60 million

One of the major online grocery shopping websites and apps, Grofers, is a popular choice in urban India for grocery deliveries to the doorstep. The site recently saw a spike in consumers in view of the pandemic.

14.  Limeroad

Average Monthly Traffic -2.15 million

Limeroad might be considered the underdog in the online shopping game, but the website has miraculously held its place. Even though the site lags behind its competitors in terms of traffic, it shines with its affordable pricing and elaborate range.

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13. Pepperfry

Average Monthly Traffic – 2.21 million

A trendy furniture shop that is leading in the online furniture shopping segment. From home décor and furnishings to sturdy furniture, you name it and the site has everything you need to create the perfect living space. Couple it with easy returns and prompt resolutions of any disputes, and Pepperfry makes furniture shopping a smooth experience.

12. PayTm

Average Monthly Traffic – 3 million

PayTm ventured into the online shopping business with its Paytmmall.com domain. The site is linked to its Payment services website and covers a wide range of product segments including electronics and mobile phones, fashion and home decor.

11. Big Basket

Average Monthly Traffic – 4.3 million

The leading online groceries website, Big Basket, has operations in all major cities and a daily segment offering daily essentials on subscription. The website often has great offers on groceries.

10. Nykaa

Average Monthly Traffic – 5.08 million

A one-stop destination for all your make-up needs. Nykaa has built a presence in the Indian online shopping market as the leading cosmetics store. The website also recently launched its own cosmetics brand, offering quality skin care and make-up products for Indian consumers.

9. Snapdeal

Average Monthly Traffic – 12.55 million

The place where you can snap a deal anytime! One of the first movers of the online shopping format, Snapdeal still continues to enjoy a stream of loyal customers. There are snapdealers who will swear by the great offers on the website!

8. Shopclues

Average Monthly Traffic – 13.20  million

Known for its insane deals and discounts, Shopclues has carved its own consumer following. If you are one to sniff out a great deal before making a purchase, Shopclues just might be your regular hideout!

7. First Cry

Average Monthly Traffic – 13.40 million

Owned by BrainBees’s Solutions Pvt. Limited, Firstcry.com exclusively captures the baby products segment in online presence. The company acquired Mahindra’s Baby Oye brand in 2016, to become a Mahindra venture. The website is a leader in its own niche.

6. Ajio

Average Monthly Traffic – 16.75 million

Ajio might be the new kid on the block, being launched only in 2016, but the site has been super fast and efficient in garnering a following. Thanks to its trendsetting collections and quality products, the online fashion store has been able to create a base of loyal customers and a niche for itself. It is owned by Reliance Industries.

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Disclosure: No positions. 15 Best Online Shopping Sites in India is originally published on Insider Monkey.