8. Miller Lite – Great Taste, Less Filling
We are continuing our list of most successful marketing campaigns of all time with Miller Lite’s marketing campaign, that is one of the longest-running campaigns of all time. The success of the campaign helped launch Miller Lite to huge amounts of success, and their television commercials became one of the most popular during their prime. Eventually, the popularity led the company to get popular athletes and celebrities. Thanks to their marketing campaign, light beer became a norm and was considered “manly”.
