A lot of people say that New York City is the center of the world, and as far as the advertising industry is concerned, the top 10 advertising agencies in NYC can attest to that adage.
Culturally speaking, one of America’s biggest exports to the world is its entertainment juggernaut. And indeed, few other U.S industries can brag about their worldwide reach and influence as much as the media industry can. Almost all of the top companies in the world, especially those that sell products directly to the public, recognize that power. That’s why these industry titans are willing to spend billions of dollars to get some airtime and publicity wherever media is shown, whether in the U.S or elsewhere. Hence, it’s no wonder that the U.S advertising industry is a global powerhouse, given the strong presence of media in the country. Out of the top 50 ad agencies in the world, 28 are located in the U.S according to Advertising Age, a renowned magazine that covers the advertising industry and related areas.
Speaking of ad agencies in the U.S, Insider Monkey has also compiled a list of the 10 biggest advertising agencies in the US, based on worldwide revenue; check it out.
As for New York City, the metropolis is undoubtedly home to the best of these ad agencies. In fact, of those 28 American ad agencies on the list of the top 50 ad agencies in the world, 12 are headquartered in New York City, including two of the top five and seven of the top 20.
The list of New York City advertising agencies that performed the best includes: Accenture Interactive, owned by Accenture Plc (NYSE:ACN); Deloitte Digital, owned by Deloitte Touche Tohmatsu; Experian Marketing Services, owned by Experian plc (LON:EXPN); Horizon Media; iCrossing, owned by Hearst Corp.; Interpublic Group of Companies Inc (NYSE:IPG); inVentiv Health; MDC Partners Inc (NASDAQ:MDCA); Omnicom Group Inc. (NYSE:OMC); and PwC Digital Services, owned by PricewaterhouseCoopers. Together, they have combined worldwide revenue of $31.5 billion and U.S revenue of $29.80 billion, a sizable share of the $69.95 billion in aggregate worldwide revenue and $66.26 billion in U.S revenue for the top 50 ad agencies.
Insider Monkey has compiled full-year data on the worldwide and U.S revenue of each advertising agency. Monetary values indicated on this list of the top 10 advertising agencies in NYC are as of 2016 for public companies and as of 2015 (the latest available) for private companies and units.