The 10 Best Selling Products Online

Do you want to know which ten products top the list of the best selling products online? Well here are some interesting facts about top selling online products and e-commerce websites. The internet has brought the possibility of buying virtually anything, right from our living rooms or even our mobile devices. Online retail and e-commerce has grown rapidly over the past years, taking companies such as, Inc. (NASDAQ:AMZN), eBay Inc. (NASDAQ:EBAY), and Alibaba Group Holding Ltd (NYSE:BABA) to new heights. For instance reported revenues of $74.45 billion for 2013. That’s a lot of money, and a lot of things being sold online! This figure went up by more than $100 billion by May 2018, reaching $178 billion.

Moreover, the large traffic of these websites, along with the diverse products each seller offers and each buyer seeks, has created an intense fluctuation regarding the featured and most bought items. Indeed some products are classics, and are likely to remain so, but some others just follow trends, and go up and down on the best-selling rankings overnight. Innovation is always a key behind these market hits. We have made a list with the 10 Top Best-Selling Products of All Time, featuring products which have largely influenced the market, and left a long-lasting trail in their wake, creating new trends with each innovation and in some cases, entire new genres of products.

These days, online solutions have brought a whole new variety of options, possibilities and opportunities to buy the most diverse products, from prehistoric animal teeth, to sophisticated electronic devices. Indeed, what people look for at traditional retail stores might be different from what they actually seek at online retail companies. Moreover, customers have different customs regarding online services: better-sold items are likely to rank differently depending on the e-commerce service you are using. For example,, Inc.’s top sold items fall into three popular categories: electronics, video games, and books. For, Inc., the top categories comprise niche products, and technology.

We also compiled the following lists recently that you may find interesting if you are looking for product ideas to sell from home:

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According to statistics from Forrester Research analyzing the best selling products online, based on sales levels for 2014, products under the categories of Software, Books, Music and Flowers are on the top of the ranking, with annual sales of $37.05 billion. Next in line, we have Computer Hardware, Consumer Electronics and Office Supplies, with $22.8 billion annual sales. Yet, listing the precise items best-selling right now isn’t easy, as new releases displace previous top products. Here is a ranking featuring the 10 best selling products online!

No. 10 Jewelry

Best Selling Jewellery On Amazon: $18 Lokai Neon Limited Edition Bracelet – Size Large

Online services come in very handy when it comes to finding a present. Surfing through some of the best retail online stores offers a whole bunch of options, allowing everyone to find the perfect piece of jewelry, and one that may not be carried by their local jewellers.


No. 9 Music

Online shopping offers a wide range of music products, from DVDs of concerts and performances, to CDs, tapes, vinyl’s, and MP3’s of entire albums. The best selling album on Amazon in April 2016 was The Very Best of Prince.


No. 8 Health and Beauty

Best Selling Health Product on Amazon: $23 Aromatherapy Essential Oil Diffuser 7 colors – 120 ml Portable Ultrasonic Cool Mist Aroma Humidifier with changing Colored LED Lights, Waterless Auto Shut-off and Adjustable Mist mode

The online market for this industry is increasing. Last year, 1% of the total US beauty market was represented by online beauty product sales.


No. 7 Videos and DVD’s

Best Selling DVD on Amazon: $20 Star Wars: The Force Awakens (Plus Bonus Features)

America’s most popular entertainment medium has been declared to be the home video. Statistics say that consumers spent more than twice as much buying and renting DVDs as they did going to the movies.

No. 6 Toys/Video Games

Best Selling Toy & Game Product on Amazon: $25 Cards Against Humanity.
Every holiday season carries a large amount of online shoppers for toys and video games. Yet the industry is getting larger, and online shoppers for these products are increasing, and starting to consume as well outside the hot seasons. According to some statistics, online sales of toys are expected to generate $500 million in Q4 this year compared to $430 million last year.

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No. 5 Apparel

Best Selling Item on Amazon: $38 Levi’s Men’s 505 Regular Fit Jean, Dark Stonewash, 34×32

Believe it or not, the apparel market is larger than the gaming market. Sales are estimated to top $1 billion for 2014. Moreover, men’s apparel has outpaced total market growth, for the second year, and women’s sales have lagged somewhat behind the market as a whole.


No. 4 Consumer Electronics

One of the best selling consumer electronics item on Amazon is $179 Amazon Echo.

Consumer electronics, this is electronic equipment intended for everyday use, is one of the top-selling products at online retail services. The usage of personal computers, telephones, and different devices increases exponentially, and is likely to keep doing so, as technology improves and innovations come along.

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No. 3 Computer Software

Number One Selling Software Product on Amazon: $50 Quicken Deluxe 2016 Personal Finance & Budgeting Software

New software, innovative programs, and awesome solutions keep increasing, and so does the market for them.  Demand in these cases tends to follow the advances generated by the software development companies.


No. 2 Computers and Computer Hardware

Best Selling Computer Product on Amazon: $40 Fire, 7″ Display, Wi-Fi, 8 GB – Includes Special Offers, Black

This category isn’t likely to become unpopular. Over 1 million new internet surfers shop online, every day, looking for computer products. There is no doubt the computer industry in one of the most profitable businesses of all.


No. 1 Books

Best selling book on Amazon in April 2016 was Release Your Anger: Midnight Edition: An Adult Coloring Book with 40 Swear Words to Color and Relax.
Forecasts say that more than 600 million will be the number of books sold during 2014. This might come as a surprise, considering the fact that the amount of individuals currently considering reading and education in general as an important activity is decreasing globally. Yet, many consumers still use books for relaxation, enlightenment, and enjoyment, securing books’ place as the best selling products online.


Update: This article was originally published in October 2014 and updated on May 4th, 2018.