5 Bizarre Brand Extensions That Befuddled Consumers

4. Dr. Pepper Marinade and Barbecue Sauce

A lot of barbecue enthusiasts swear by using Dr. Pepper soda combined with some spices as a great marinade for their briskets, ribs, and other meats, or as a thick and sweet barbecue sauce. So naturally, Dr Pepper Snapple Group Inc. (NYSE:DPS) felt compelled to expand to that demographic by selling its own “More Than Mesquite” marinade and “Sweet & Kickin’” barbecue sauce. But while the products were positively reviewed, they didn’t gain much traction, and the company soon buried them.

5 Bizarre Brand Extensions That Befuddled Consumers

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