15. Bobbi Brown
Bobbi Brown is a name that has become quite well known over the years. The brand belongs to professional makeup artist Bobbi Brown, who has about eight books published on makeup and beauty. The idea of the makeup line started back in 1990 when she started working with a chemist to create several lipstick shades. A year later, Bobbi Brown Essentials debuted. Nowadays, a BBU palette containing foundation, corrector, and concealer shades for all skin tones, goes for $250.