Welcome to our list of 11 most successful beauty YouTubers in the world. Sit down, relax and prepare yourself to be dazzled by these girls artistry and knowledge.
How many times have you caught yourself thinking „could I do this“ while Gigi Hadid was rocking the catwalk, looking all natural, but with makeup on, or how to achieve Kim K´s exceptionally sexy smoky eyes or J Lo´s beautiful curls? Beauty hacks, tricks, and tips are, thanks to the modern age we live in, just a click away from us. Actually, everything you need nowadays could be found on YouTube.
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Benefits of YouTube, have people on both sides – users are given such a big assortment of how-to videos, and its authors are launched sky high. Some of these gals working from the comfort of their bedrooms are getting, can you imagine, a six figure income a year, thanks to millions and millions of loyal fans and subscribers? How do they do it? Well, for starters, you can count on this Beauty Gurus to teach you all they know about skin care, makeup, hair, and nails. Then, many of them, after becoming a social media celebrities, became real life stars by publishing a book, creating a makeup line or entering some of reality tv competitions. And the best of it is that they already have millions of followers and subscribers to support them. Well… as it turns out, it pays to become a vlogger on YouTube.
Stay tuned, cause after the article about the 11 Most Profitable YouTube Channels, we are presenting you a new one, 11 most successful beauty YouTubers in the world. The best indicator of their achievement is income they make from YouTube vlogging as well as the number of their subscribers. So we took 10 most subscribed beauty YouTube vloggers, and then we ranked them according to the estimates of their monthly income coming strictly from YouTube. Without further ado, let’s see those great gals who found a way to use their knowledge about beauty to become famous and to earn a decent living!
11. Carli Bybel
Current Subscribers: 4,994,696
Total Views: 435,974,506
Approximate Monthly Earning: $13,500
When her parents got divorced, and her father left them and moved miles away she felt abandoned. At that moment she realized she wanted to become a makeup artist. At that moment she realized she wanted to become a makeup artist. At first, she did makeup for a lot of cheerleaders and afterward she made business cards and for whole makeup charged 25$. Carli joined YouTube on August 25, 2011 and since then has gained more than 4,9 million subscribers. Her vlogs are about makeup, beauty, fashion and fitness and you can follow her on two channels, CarliBel55 and InnerBeautyBybel. Also, her blog, “The Fashion Bybel” is a hit. One more interesting thing about this beautiful girl is her personal life. She is in a relationship with Brett Cap who is also a fellow YouTuber and fitness guru. With an average of 300,000 views per day, she makes an estimated revenue of around $450 per day or $13,500 a month from ads. Carli´s net worth is, as of 2015, an amazing $2 million. Right on Carli!
Most Viewed Video:
10. Michelle Phan
Current Subscribers: 8,773,417
Total Channel Views: 1,295,839,370
Approximate Monthly Earning: $15,000
Michelle Phan is one of the longest working beauty vloggers on this list, as she posted first time in 2006. Since then her channel has gained more than 8 million subscribers. Although Miss Phan’s net worth is $500 million, thanks to a cosmetic empire she is building with Ipsy, her YouTube channel, which has more than 1 billion views, brings her only $15,000 a month. Can you imagine that this phenomenal business woman once was a starving student who waited tables at the sushi bar in Sarasota?! Thank God for eyeshadows and lipsticks.
Most Viewed Video:
9. Bethany Mota (Macbarbie07)
Current Subscribers: 10,304,124
Total Views: 891,789,330
Approximate Monthly Earning: $15,800
Our 9th place goes to a girl who was homeschooled, and after entering a public school and getting cyber-bullied, she turned her loneliness and boredom into a great hobby- vlogging. She started creating YouTube videos that offered tips and tricks about fashion and makeup. Also, her haul videos brought her a lot of fame. Bethany Mota, congrats. Except for her YouTubing and vlogging she is quite recognizable for her clothing line with Aeropostale and competing on Season 19 of Dancing with the Stars. This, used to be, shy girl, earns $15,781 every month. And we like Macbarbie07 too.
Most Viewed Video:
8. Megan De Angelis (Maybabytumbler)
Current Subscribers: 5,560,708
Total Views: 476,699,699
Approximate Monthly Earning: $17,400
Even though Megan De Angelis is on our 8th place, since April 15, 2008 she has gained over 5 million subscribers. How? Well, she does super enchanting beauty tutorials and DIY videos, and also focuses on fashion and lifestyle topics. She also got a part in the Awesomeness TV movie “Dance Camp”. In the beginning, her channel was more bout cheerleading and tumbling, but today it is totally different. She got her rightfully deserved place on our list of 11 most successful beauty YouTubers in the world by cashing in $17,357 every month.
Most Viewed Video:
7. Rachel Levin (Rclbeauty101)
Current Subscribers: 10,002,329
Total Channel Views: 1,603,252,240
Approximate Monthly Earning: $21,000
Last year Rachel Levin was announced as world’s No1 social media influence under 21 on Zefr. She was quoted in The Wall Street Journal at the age of 16 in the article “Mixing Makeup for the Webcam” and also in Cosmopolitan. Rachel Levin has done so much so young. For being so sweet and crafty and doing great beauty tutorials, vlogging brings her over 10 million subscribers, $21,000 a month and place among our top beauty vloggers. Well done Rachel.
Most Viewed Video:
6. Zoe Sugg (Zoella)
Current Subscribers: 11,264,620
Total Channel Views: 848,124,059
Approximate Monthly Earning: $27,000
Although she comes in the middle of the list, Zoella is one of the most recognizable YouTubers today. Maybe because of her irresistible and yet graceful English accent or spectacular beauty and fashion tips and tricks but this chick has more than 11 million subscribers. Well, I guess that’s why she earns around $27,000 monthly. But wait, that’s not all folks, she has another channel, where she vloggs about life with her boyfriend, Alfie Deyes. And yes, there´s more. Zoella is the author of two bestselling novels, Girl Online and Girl online On Tour.
Most Viewed Video:
5. Marzia (CutiePieMarzia)
Current Subscribers: 6,753,496
Total Views: 524,760,684
Approximate Monthly Earning: 27,500
Beauty vlogger CutiePieMarzia or Marzia Bisognin is an Italian YouTuber born in Vicenza, Italy on October 21, 1992. Her videos are about makeup, beauty, fashion, DIY, and haul. This is also the most subscribed to Italian YouTube channel. With more than 6,7 million subscribers she is believed to make about 27,500 bucks from YouTube every thirty days, not including any other endorsements. Another interesting fact is that she is PewdiePie’s girlfriend, who is a Swedish YouTube star, and sometimes they make videos together. This channel has more than 500 million views, and her fans are called „marzipans“.
Most Viewed Video:
4. NikkieTutorials
Current Subscribers: 5,788,185
Total Views: 391,154,745 views
Approximate Monthly Earning: $30,000
Her first video had only 8 views and 3 comments, but did she give up? No, sir. She kept doing what she loved and at one moment “The power of makeup” video got incredible 33+ million views. While lying sick in bed and watching “The Hills,” she was amazed by the look and style of the starts in this TV show. So, she began to explore the internet searching for makeup tutorials. And then, her first video emerged, filmed by her mom’s camera. It has been 8 years since Nikkie’s first video, and she has a lot to brag about now. For example, she is the #1 female YouTuber in the Netherlands, and she teamed up with Too Faced Cosmetics and got her own 9 eyeshadows and Deluxe Mascara. With over 5,7 million subscribers, her videos get around 600,000 views per day, which in turn generate an estimated revenue of around $1,100 per day or $30,000 a month just from YouTube. She is on the right path I would say.
Most Viewed Video:
3. Bunny Meyer (grav3yardgirl)
Current Subscribers: 7,785,960
Total Channel Views: 1,252,845,692
Approximate Monthly Earning: $32,000
So, we are getting close… Top three. When you hear that someone is called Bunny or has a nickname „Graveyardgirl“ it doesn’t sound very trustworthy, but surprise surprise, this girl is one great entrepreneur. Bunny Mayer introduced her craft and knowledge to the YouTube audience in 2010, and since then 7,7 million people subscribed to her channel to watch and learn from her. At first she was a ghost hunter, but afterward, she changed the purport of the channel and became beauty-focused. Nicely done Bunny. Like many other girls from the list, she embarked on another venture. In the fall of 2015 she released a book „Paper Dolls“ which is bringing her a lot of cash, and when we say a lot, we mean it. This ex-Ghostbuster makes astonishing $32,000 a month from her YouTubing. Go Bunny, go!
Most Viewed Video:
2. MyLifeAsEva
Current Subscribers: 7,364,531
Total Views: 578,407,100
Approximate Monthly Earning: $40,000
So, we came to the last two YouTube beauty vloggers on 11 Most Successful Beauty YouTubers in the World list. Eva Marisol Gutowski worked as a cashier in a mom and pop pizza shop and studied journalism in college. Today, she is 22 and world renowned beauty vlogger and YouTuber. She has two channels where she posts, MyLifeAsEva and Eva Marisol. What can be seen on her channels if you subscribe? She is known for her tutorials which consist of makeup, fashion and hair vloggs and videos in which she shows various products and explains why she likes them. In fashion videos, she likes to mix and match or to show how to complement an outfit with a specific accessory. Also, Eva likes to demonstrate numerous outfits for different occasions. With over 7 million subscribers, 900,000 views per day, and estimated revenue of around $40, 000 monthly, Eva is on our 2nd place.
Most Viewed Video:
1. Yuya (Lady16makeup)
Current Subscribers: 16,440,447
Total Channel Views: 1,359,716,719
Approximate Monthly Earning: $41,000
And the moment you all have been waiting for. First place and the crown go to……. Yuya! This girl rightfully deserves to be on the top of the list by achieving 16 million subscribers and the sum of $41,000 from YouTube revenue alone. She was born in Cuernavaca, Morelos, Mexico in 1992. After winning a makeup contest at the age of 16, she decided to open a YouTube account. And what happened next? Well, a few years later this girl has 16+ million subscribers. Yap! 16+ million and counting. And the number goes up for about 60,000 a week. This beauty vlogging channel is, as of August 2016, 16th most subscribed to channel on YouTube, and 49th in the top 100 channels on YouTube; also, it is the only one on that list from Mexico. Mariand hasn´t done many side projects opposite to other girls on the list, but having in mind that she has 16 million subscribers we are extremely sure she would nail it. She was one of a group of seven female YouTube creators who approached the United Nations and took part in „ Sustainable Development Action Campaign“ in order to “Achieve gender equality and empower all women and girls”. This is another reason we are glad she is on the top. Yuya, adopt me!
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This is the end of our list of 11 most successful beauty Youtubers in the world. I hope you’ve enjoyed reading it, as much as I did making it. And remember always to appreciate the makeup artistry, as for some people it is a job, for some just a hobby, and for some it is life changing. Me? I still don’t have the perfect winged eyeliner line, but these girls are certainly making it easier for me.
