5. Microsoft
The name might come as a surprise to many but it is a fact that Microsoft has almost done everything right in every department except its smartphone division. It’s a bit odd seeing Microsoft in the failure’s list but that’s how it is when it comes to Windows Phone and the OS. The company never really stood in the competition against the Apple and Samsung.
In China, the world’s biggest smartphone market – Microsoft phones are to be seen nowhere. They only have a market share of 1.2%. The place where it enjoys the most success is Europe and even there their market share is slightly below 10%. There must be many reasons behind these disappointing figures but the crucial one is the lesser number of apps Windows Phone users can enjoy!
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