4. The Make a Dog’s Day Initiative
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Car manufacturer Subaru launched the #MakeADogsDay initiative, which ranks 4th in our list of most popular Facebook ads, in order to inspire dog owners to make their dogs feel special. Subaru owners have a higher percentage of dog owners than any other car manufacturer, so the campaign spoke directly to their target market. At the core of the initiative was making a shelter dog’s day by giving it a home. There are millions of dogs killed yearly while waiting for adoption and Subaru wanted to do something about it.
Working with ad agency Carmichael Lynch, Subaru released a series of videos featuring dogs getting pampered by their owners. The popularity of the Facebook hashtag #MakeADogsDay paved the way for pet adoption centers to use it to increase awareness on the state of shelter dogs. Through this campaign, the American Society for the Prevention of Cruelty to Animals was able to give new homes to almost a million shelter dogs. Some of them were even featured on the Today show!
Best dog photo/Shutterstock.com
