The most effective ads are the ones that make a difference and this is what the 5 most popular Facebook Inc (NASDAQ:FB) ads have done successfully. With so many organic and sponsored ads appearing in users’ timelines, it takes a lot of ingenuity to grab their attention.
Being one of the top 15 largest websites in the world, Facebook Inc (NASDAQ:FB) knows how to leverage its position as the leading social media network on the planet. Gone are the days when your posts got high organic engagement. They have streamlined their algorithm so that now you are now required to pay to play. And despite a recent revelation that they had been accidentally inflating video ad metrics for some time, there has seemingly been little backlash among advertisers, which could soon include big pharma companies, as Facebook makes a concerted push into hosting that industry’s ads.
The social media giant currently has 3 million advertisers. Marketers and users believe in the effectiveness of Facebook Inc (NASDAQ:FB) ads as evidenced by the 50% increase in the number of advertisers from 2015 to 2016. If you have 1.71 billion monthly active users, it’s safe to say you will attract a lot of business. Facebook is slated to post its third quarter results tomorrow, and analysts are expecting a monster quarter of $6.9 billion in revenue and $0.97 per share in earnings, which would represent about 50% year-over-year growth on both its top and bottom-lines, consistent with the increase in the number of advertisers.
Today we will look at the most popular Facebook ads that have performed beyond what was expected of them. You may have noticed some of them on your timeline at one point or another. They are ranked according to their number of reactions, comments, and shares. Let’s look at these ads and see what has attracted the attention of Facebook’s massive audience.