Best 7 Acquisitions Made by Alphabet Inc. in 2015

2. Red Hot Labs

Total score – 11

A pretty cool acquisition Google made to boost Android is Toro, a Facebook marketing startup that used to go by the name of Red Hot Labs. The company created tools to help app developers create various marketing and promo plans for their app, all via Facebook, the world’s most popular social network.

This is a mutually beneficial acquisition as Google gains access to Toro’s various tools to help out with Android. On the other side, Toro can access more resources they can use to make their tools even better. Their focus, however, is not on Facebook alone anymore as its horizons broadened considerably. After all, with money come great possibilities and this is exactly what Toro’s team is doing right now.

Neither of the companies provided any information regarding the acquisition price, but Alphabet Inc. is known to pay whatever is needed to get what it wants. As a side note, Amitt Mahajan and Joel Poloney are no strangers to big acquisitions. In fact, they’re both founders of MyMiniLife, a company that had a key role in creating possibly one of the biggest games in recent history – FarmVille, which was later bought by Zynga.