10 Companies That Failed To Innovate and Change

Page 9 of 11

Xerox Corp (NYSE:XRX)

In a more egregious case of the Microsoft scenario, Xerox had enough inventions in its Palo Alto Research Center (PARC) to single-handedly usher in the PC age. But the company kept those under the rug, fearing that they would cannibalize the sales of its lucrative photocopier business. Worse, Xerox gave away PARC’s innovations to Apple Inc. (NASDAQ:AAPL), Microsoft, and a host of other billion-dollar companies that owe some of their successes to Xerox’s negligence.

Follow Xerox Corp (NYSE:XRX)

Page 9 of 11