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Football Streaming: Why Amazon.com, Inc. (AMZN) is in the Spotlight

Amazon Prime just got a little better. According to RecodeAmazon.com, Inc. (NASDAQ:AMZN) has beaten out Twitter Inc (NYSE:TWTR) for the NFL’s streaming package and will offer livestreams for 10 NFL games next fall to all Amazon Prime members. To win the rights, Amazon has agreed to pay $50 million, or 5x what Twitter paid for 2016’s 10 livestream rights. Amazon also doesn’t have the exclusive streaming rights — NBC and CBS can stream the games they broadcast. Despite the higher amount paid, many traders like the deal as it shows that the e-commerce giant is making a concerted push into livestreaming and sports, two potential growth markets for the everything store ahead. It also makes customers more likely to sign up for Amazon Prime. If enough new customers sign on, the NFL deal will pay for itself.

What Does The Smart Money Sentiment Say?

At Insider Monkey, we’ve developed an investment strategy that has delivered market-beating returns over the past 12 months. Our strategy identifies the 100 best-performing funds of the previous quarter from among the collection of 700+ successful funds that we track in our database, which we accomplish using our returns methodology. We then study the portfolios of those 100 funds using the latest 13F data to uncover the 30 most popular mid-cap stocks (market caps of between $1 billion and $10 billion) among them to hold until the next filing period. This strategy delivered 39.7% gains over the past 12 months and outperformed the 24.1% gain enjoyed by the S&P 500 ETFs. Our enhanced small-cap hedge fund strategy returned more than 45% over the last 12 months and outperformed SPY by more than 30 percentage points over the last 4.5 years (see details here).

According to our data, the smart money may have taken some profits in the fourth quarter. Of the 742 elite funds we track, 123 funds owned $14.44 billion of Amazon.com, Inc. (NASDAQ:AMZN) and accounted for 4.10% of the float on December 31, down from the 150 funds and $20.79 billion respectively on September 30.

The Bottom Line

Amazon.com, Inc. (NASDAQ:AMZN) is in the spotlight after agreeing to stream 10 NFL games to Prime members next season (according to Recode). For more reading, check out ‘Echo and 14 Best Selling Products on Amazon‘.

Disclosure:None

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