10 Companies That Failed To Innovate and Change

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Borders

The demise of the once-mighty Borders bookstore chain can be traced to one thing: its failure to go online. Borders opted to outsource its website to Amazon.com, Inc. (NASDAQ:AMZN) and stick to its guns in the physical store space even as consumers shifted online, preferring e-books over their physical counterparts. By the time Borders made its own website in 2008 and offered e-books in 2010, it was headed to bankruptcy.

10 Companies That Failed To Innovate and Change

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