Are you wondering which are the most respected and admired companies in America? Are these the companies where people would want to work, or invest or buy their products or are these the socially responsible companies? Reputation is a mix of all the above factors. It is also a concept which can differ from one person to the next. A company can be regarded highly by one but despised by another. There are certain facts or events that develop a perception towards a brand or an organization. A company can earn respect through a number of ways such as treating its employees extremely well or delivering fantastic services at an affordable price. It can also rise in people’s favors through innovative products or business models. The most powerful and admired companies have built their brands through consistently outperforming their competition over the years and creating trust in their employees’ and customers’ minds.
We present to you the list of ten most respected and admired companies in America. Though a few of these companies are not American in origin, they have a strong brand recall based on their ethical business practices, strong line of products and services and employee friendly policies. We have also analysed the share performance of these companies over the last 10 years and with one or two exception, these stocks have given multi-bagger returns to shareholders. This is not a surprise given that these companies have happy employees and customers who are willing to pay a premium for their products and services. The list is based on research from the Reputation Institute, which is a leading provider of reputation-based research based in Boston and launched in 1997. The firm ranks these companies based on their performance, products/ services offered, innovation, workplace etc. and sums them up to make a RepTrak Pulse score.
10. Apple Inc. (NASDAQ:AAPL)
Apple Inc. (NASDAQ:AAPL) is regarded as one of the most valuable brands globally and has a presence in Americas, Europe, China, Japan and rest of Asia. The Cupertino, California-based company sells its products via more than 478 retail stores that it operates in seventeen countries. The technology giant has returned over 750% over the last decade, while the NASDAQ index has gained some 127%. Apple Inc. (NASDAQ:AAPL) also employs a capital return program for its shareholders, in which dividends form a minority part and majority is through buybacks. The company has returned about $163 billion to its shareholders in the last five years through dividends and stock buybacks. With a score of 76.6, Apple ranks 10th in the list of companies with best reputation in 2016.