Logos don’t often tell us much about a company. They tend to be broad and rather generic looking in design, and you’d often have no idea what businesses the company in question is involved in based on their logos. Yet despite that, these logos come to identify companies to us, and quite surprisingly, may even come to mean something to us, if only because they are the prime identifiers of companies that could have many different and even powerful meanings to us.
Despite the power inherent in having an iconic brand and logo, some companies reach the point where they feel a change is needed. Whether it’s simply to show a fresh face to the world, to improve upon a design that may seem outdated or archaic, or to strive to embody noteworthy changes in a company’s business endeavours or philosophy in a new logo, it’s a big deal when a company makes a move to change its look.
And these changes aren’t always cheap. Pepsico, Inc. (NYSE:PEP) reportedly spent $1 million updating its logo, though the bulk of those costs were not spend on the logo redesign itself, but on the task of updating all of the logos on its trucks, buildings, etc. Regardless, it’s a steep price to pay for a slightly updated logo (and one which wasn’t very well received).
In this article we’ll take a look at the logo redesigns executed by five companies, which we believe are some of the worst imaginable. Not only did they spend money and possibly impair their brand loyalty, but they did so for the sake of new logos that were just plain ugly, unappealing, or nonsensical. Read on to check out the terrible redesigned logos by tronc Inc (NASDAQ:TRNC), Verizon Communications Inc. (NYSE:VZ), Pandora Media Inc (NYSE:P), Mastercard Inc (NYSE:MA), and Capital One Financial Corp. (NYSE:COF).
After finishing the article, don’t miss the list of companies which could afford to blow a mere million on a new logo no problem, as they’re the 11 Most Profitable Companies in the World.