People Are Still Doing Double-Takes At These Terrible Redesigned Logos

We’ll start with tronc Inc (NASDAQ:TRNC)‘s rebranding efforts, which are probably the worst of the bunch. It started with the company first changing its name from Tribune Publishing to tronc, in a baffling move that could only go downhill from there. That name change of course necessitated a redesigned logo, at which point the company went from having a stately logo befitting its respected publishing operations, to one that looked like it belonged on a cereal box. Horrid.

Old Logo:

Now tronc (TRC)

New Logo:

tronc-logo

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