This year we celebrate 40 years since John F. Mitchell and Dr. Martin Cooper presented to the world the first hand-held mobile phone, made by Motorola. Since then, the market of mobile phones has evolved dramatically and now we are facing a totally new era in the world of mobile phones, the era of smartphones.
Currently the market of smartphones is shared by several companies among which are situated Nokia Corporation (ADR) (NYSE:NOK), Apple Inc. (NASDAQ:AAPL) and Research In Motion Ltd (NASDAQ:BBRY). These companies are among the leaders in the marketplace, facing challenges and competition by launching new models and releasing software updates.
For example, Nokia is accounting for the largest share of phones with Microsoft’s Windows 8 software. Apple is planning to totally refresh the design for all Apple retail stores worldwide. Research In Motion Ltd (NASDAQ:BBRY), which recently changed its name to Blackberry not so long ago, released a new software, the Blackberry 10 operating system, compatible with touch-screen smartphones. The question now is whether or not newer smartphones can provide durability with their higher-tech functions.
The blogosphere is full with reviews and videos featuring smartphones placed under different kind of “stress” situations in order to check how much they can resist. Mashable, for example, has a bunch of videos with “drop tests” where they take different smartphones like Apple Inc. (NASDAQ:AAPL)’s iPhone, Nokia Corporation (ADR) (NYSE:NOK)’s Lumia, or Research In Motion Ltd (NASDAQ:BBRY)’s Blackberry and let them fall on different hard surfaces to check what it takes for these phones to break.
We have gathered a whole collection of such tests. They don’t involve only dropping, but also burning, scratching and even running over with a car. The guys in the video try to do whatever it takes to destroy a smartphone.
While this type of information may seem humorous at first–and trust us, some of it is–it’s important for investors to pay attention, as durability inherently plays a factor in consumers’ love for a particular device. Over the short-run, as is the case with Research In Motion/BlackBerry’s new Z10, sales difficulties related to durability may not crop up, but it’s a long-term factor to watch out for. Apple Inc. (NASDAQ:AAPL) and Nokia Corporation (ADR) (NYSE:NOK) investors should pay attention as well.
Let’s get started: