10 Most Expensive TV Commercials Ever Made

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3. Aviva Insurance ($13.4 million)

Aviva Insurance in an attempt to educate their customers about their new brand name had to spend as many as $13.4 million. To do this they hired services of various stars like “Walter Willis”, “Damon Furnier”, “Eleanor Gow” etc. What they showed through this commercial was that changing a name should not be a hindrance to success.

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