Piper Sandler downgraded Rollins on September 23 with a novel warning that AI search is steering customers to small local exterminators, and the stock fell to a fresh 52-week low, now down roughly 48% this year.
Rollins, Inc. (NYSE:ROL) is among the biggest pest-control companies in the U.S. On September 24, 2026, the stock fell 6.4% to $30.40. Trading near its 52-week low, the stock is down about 48% this year and approximately 53% below its high of $66. In its latest update, Piper Sandler cut the rating on Rollins to Neutral and trimmed its price target to $33 from $46. Its reasoning was unusual.
