Target Corporation (TGT) and Apple Inc. (AAPL): Betting on the Past and Hoping for the Future

CNBC’s Squawk on The Street started the week with a short discussion regarding companies falling in the range of their interest. Target Corporation (NYSE:TGT) and Apple Inc. (NASDAQ:AAPL) were in the list. The former company is on hold in Citigroup Inc (NYSE:C) ’s coverage while the later has began to rebound after the dive caused by the hacked iCloud accounts.

Apple Store on 5th Avenue, New York City. Designed by San Francisco based design firm Eight Inc.

Target Corporation (NYSE:TGT) has named Brian Cornell as New Chairman of the Board and CEO on July 31st and on August 12th the statement became effective. We can’t say that only coincidentally the company’s price began to rise only 3 days afterwards from a figure of about $58 up to its current price of little more than $62 in about a month. Even if Mr. Cornell’s 30-year experience couldn’t have been integrated into Target Corporation (NYSE:TGT)’s core activities that fast, everybody saw the move as a potential turnaround for the leading discount retailer. There’s a lot more for the company to implement till it can stand firmly to its previous grandeur, but they’re finally back showing strengths. Hopefully, their success will not be short-lived.

Apple Inc. (NASDAQ:AAPL)’s case is a bit more tricky for there were no doubts as to the company’s performance, until the story with nude photos of celebrities went viral and people started to question the security of their accounts. The price went down and even the release of Apple Watch, iPhone6 and Apple Pay didn’t lift it up right over. However, for the last couple of days we can see that the trend has changed, Apple Inc. (NASDAQ:AAPL)’s price is pumping muscles and might prolong the rise for a while. Few actually tried to comment on the Cupertino, California-based company’s short term perspectives. They were deemed unclear or at least uninteresting and many believed the value will fall due to focus on production, shortage of devices and high initial price. However, long term seems the best angle from which Apple Inc. (NASDAQ:AAPL) must be watched as the tech giant’s price will start showing effects of large sales from its newly launched products.

Disclosure: none