Can Apple Inc. (AAPL) Ruin eBay Inc (EBAY)?

Apple Inc. (NASDAQ:AAPL) has announced the release of Apple Pay a couple of days ago and there were questions as to PayPal being a partner. The official result came through and it’s negative. The latter company is a subsidiary of eBay Inc (NASDAQ:EBAY) and it might expose its mother company to potential losses. However, there’s another child, called Braintree , of the e-commerce giant that might save the day and it’s CEO, Bill Ready, declared on Bloomberg TV that  eBay Inc (NASDAQ:EBAY) has all the potential to withstand the pressure.

Apple Store on 5th Avenue, New York City. Designed by San Francisco based design firm Eight Inc.
Apple Inc. (NASDAQ:AAPL)’s revolutionary product in the case of mobile payments wasn’t the possibility to purchase through your phone or anything related to it. The main idea was offering customers the safest token keeper they could get. One fundamental idea of the Apple Inc. (NASDAQ:AAPL) is to keep personal data as secure as possible in the least demanding way. This is why the tech giant performed such a rigorous investigation regarding the nude photographs scandal. Consequently, Apple Pay might affect eBay Inc (NASDAQ:EBAY), but not necessarily in a fatal manner.

It seems that eBay Inc (NASDAQ:EBAY) foresaw the possibility of alternative mobile payments and enhanced its innovation process, but through Braintree, not Paypal.

“[…] We will support Apple Pay transactions […] This is something we’ve been planning for a long time, and this is in, revision its history, if you look at the things we put out, with our sdk, what we did was pioneering one touch mobile payments […],” said Bill Ready.

And as Mr. Ready further continued, Apple Inc. (NASDAQ:AAPL) introduced a new form of payment, but it was used just to enhance their gadgets, it did not revolutionize the system purchases from a technical point of view. eBay Inc (NASDAQ:EBAY)’s Braintree, on the other hand, works on establishing the connection through which an acquisition becomes feasible, from the merchant’s perspective mostly. As a consequence, the former company just reduced the number of merchants in need of a way to perform transactions with a restricted group of people. Only in case that Apple manages to gather most of the sellers and buyers through Apple Pay, eBay Inc (NASDAQ:EBAY) will face a depressing faith.

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