Jim Cramer on Ulta Beauty (ULTA): “Please Don’t Trade It, Just Own It”

We recently published a list of Jim Cramer’s Game Plan: 12 Stocks in Focus. In this article, we are going to take a look at where ABC stands against other stocks that Jim Cramer discusses.

Pointing out that retail is “hard to navigate”, Cramer recommended owning Ulta Beauty, Inc. (NASDAQ:ULTA) stock, not trading it.

“Lots of chatter, by the way, Ulta, that Ulta Beauty’s going to have a very strong quarter. Ulta is a stock that people like to make bets on. I don’t like that. I think retail’s very hard to navigate here. If you want to own Ulta… Please don’t trade it, just own it. Going back and forth will only lose you money. As long as you believe in the business, just hold on for the ride.”

A photograph of a customer testing out different products in the skincare aisle at a store.

Ulta Beauty (NASDAQ:ULTA) is a retailer offering a mix of branded and private-label beauty products. It also delivers beauty services through its physical locations, online store, and mobile platforms. On April 25, Cramer commented:

“I’ve been thinking a lot about it. I’ve been thinking a lot about it. One of the reasons I’ve been thinking about is, you know that Sephora is in Kohl’s, and Kohl’s is doing so poorly that I think people are going to gravitate away from Sephora and come back to Ulta. Ulta’s got new management…. I think they got horse sense.”

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Disclosure: None. This article is originally published at Insider Monkey.