Facebook Inc (NASDAQ:FB) has finally surpassed Google Inc (NASDAQ:GOOGL)’s YouTube in Desktop video views. In August 2014, Facebook recorded a 12.3 billion desktop video views, whereas YouTube recorded only 11.3 billion views. COMSCORE, Inc. (NASDAQ:SCOR) Co-Founder and Chairman Emeritus, Gian Fulgoni talked on Beet TV about the amazing video growth in Facebook. Detail of the Beet TV interview was published in a ‘Marketing Land’ article.
Fulgoni pointed out that Facebook Inc (NASDAQ:FB) is taking distinct advantage with the auto-play option in the platform to stack up these staggering numbers. He mentioned that the views recorded through auto-play option might not have a good user engagement, whereas YouTube videos have user initiated engagement. The Comscore stat suggests that the Facebook’s desktop video views have doubled since June 2014.
Fulgoni said that Facebook Inc (NASDAQ:FB)’s move to open the platform for posting videos in newfeed has exploded the video viewing in the platform.
“Well I think when they opened it up for posting a video in the newfeeds, that’s what really exploded it, and they are all autoplay, no sound […]. In the month of August on desktop viewing they delivered about a billion more views than YouTube, which is pretty amazing. So they are monetizing it now with ads and I would imagine it’s going to be really meaningful part of their ad revenue going forward,” Fulgoni said.
Fulgoni pointed out that the auto-play option used by Facebook Inc (NASDAQ:FB) might get them good reach, but he doubts if that will get user engagement. He mentioned that more developments needed to be done in the future to create appropriate content, which can grab the user’s attention while auto-playing. With new contents the video can utilize the auto-play options good reach with better user engagement.
Facebook Inc (NASDAQ:FB) has adjusted their newsfeed algorithm in June, which can now direct relevant video to the users. President of mobile news operation, NowThisNews, Sean Mills claimed that his company has benefitted a lot following the newsfeed update from Facebook in June, with increased views.
“Our growth in monthly Facebook video views has increased by 30X since July, and we’re seeing tens of millions of views on Facebook each month,” Mills was quoted as saying.
It’s just the desktop video views though, when it comes to the total device video views, Google Inc (NASDAQ:GOOGL)’s YouTube leads Facebook Inc (NASDAQ:FB). There is some catching up to do there for Facebook.
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