Social News Update: Facebook Inc (FB)’s Social Booster, LinkedIn Corp (LNKD)’s Recruitment Survey & Yelp Inc (YELP)

Editor’s Note: Facebook Inc (NASDAQ:FB), LinkedIn Corp (NYSE:LNKD), Yelp Inc (NYSE:YELP)

Facebook’s New API Play: Another Social Booster and Buster for Brands (Forbes)
Facebook Inc (NASDAQ:FB) made a play for media relevance earlier this week, announcing a new exclusive relationship status with several partner outlets (Buzzfeed, CNN, NBC’s Today Show, BSkyB, and Slate) for the new Keyword Insights API and the Public Feed API. As most of us know and for better or for worse, news organizations have long been turning to social platforms to conceive and source stories, but the primary channel for journalists had been Twitter thanks to the huge amount of public data available there and the ease of asking for opinions via @ reply.

Facebook Inc (NASDAQ:FB), LinkedIn Corp (NYSE:LNKD)

LinkedIn survey reveals recruiting trends (
The world’s largest professional network has released its third annual global recruiting trend survey. Over 3,300 human resources (HR) executives took part in the study, which reveals the utilisation of social networks is now the top trend within recruitment. The networking website now has more than 238 million members globally – over nine million within the MENA region.

Yelp Is Suing A California Lawyer For Allegedly Writing His Own Bogus Reviews (Business Insider)
Yelp Inc (NYSE:YELP) is suing a San Diego-based attorney for allegedly writing fake reviews on his firm’s profile, a growing problem for the site, Bloomberg Businessweek reports. Yelp says San Diego bankruptcy lawyer Julian McMillan had his employees write his reviews, and that he belonged to a cadre of lawyers who reviewed each other’s firms.

Ex-Facebook Exec Says Twitter Is Now A More Advanced Advertising Platform (Business Insider)
One of the lead designers of Facebook Inc (NASDAQ:FB)’s ad exchange says Twitter’s $350 million acquisition of mobile ad company MoPub makes Twitter a superior product — potentially — in terms of mobile advertising. Former Facebook ad targeting product manager Antonio Garcia-Martinez helped create FBX, which allows advertisers to target users inside Facebook based on their web browsing history. He is now an advisor to one of Facebook Inc (NASDAQ:FB)’s larger ad-buying clients, Nanigans.

Buffer rolls out support for posting to LinkedIn Company Pages (The next Web)
Social sharing service Buffer has today rolled out support for posting to LinkedIn Corp (NYSE:LNKD) Pages via the platform. The feature, apparently one of the most requested, follows hot on the heels of Buffer rolling out support for posting to Google+ Pages towards the end of August.