Richard Costolo is a man under siege at Twitter Inc. (NYSE:TWTR) as a number of institutional investors continue to call for his axing in what they believe is a stagnation of the giant social network in terms of growth and returns. During an interview on CNBC, SunTrust analyst, Robert Peck, reiterated that there is already an ongoing debate of who should replace Costolo at the helm in 2015.
The catalyst behind the calling of Costolo resignation has to do with Twitter’s stock price collapsing and failure of investors to understand Costolo story about the company’s prospects going forward. Another point of concern has to do with Twitter Inc. (NYSE:TWTR) experiencing a huge amount of management churn under Costolo leadership.
“After just going across the country visiting a ton of investors in the last two weeks and there was a lot of concern if he was the last person. If he isn’t the question is who do you think would be the right person to replace him,” said Mr. Peck.
Peck believes people like Google’s Inc. (NASDAQ:GOOGL) Neil Mohan and Ross Levinsohn former Yahoo! Inc. (NASDAQ:YHOO) CEO would be suitable to take over at Twitter Inc. (NYSE:TWTR) should the axe befell Costolo. The call for the axing of Costolo comes in the wake of Twitter performing dismally in 2014 especially on the monthly active user’s base something that continues to be a point of concern for investors.
Costolo tenure would only continue depending on the performance of the networks new products that involve on boarding people into the platform. Investors are expected to closely watch the verticalization of Twitter Inc. (NYSE:TWTR)’s content in 2015 with hope that the network will make gains on user’s growth.
Peck remains confident that former Yahoo CEO, Ross Levinsohn, is highly suited to take Twitter to the next level due to his vast experience on digital advertising.
“Given Ross experience and connection, there are a handful of people on the planet that have the connection that Ross has across all the ad-age CMO’s the top 100 CMO’s as well as his all business contacts. [..]. The key to driving MAU going forward will be along these business developments deals having nodules or modes in apps on the app store,” said Mr. Peck.
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