Ello is the new sensation in the social media landscape, keeping the likes of Twitter Inc. (NYSE:TWTR) and Facebook Inc. (NASDAQ:FB) on toes in terms of competition. Ello has become a hot topic of conversation among techies with its co-founder, Paul Budnitz, reiterating that it is an ad-free network, unlike other platforms. During an interview on CNBC, Budnitz affirmed that the network will never sell its users data; a phenomenon that is common with other platforms for marketing purposes.
Making money has always been the main play of established social platforms with the selling of a number of products on people’s timelines and news feeds. Facebook Inc. (NASDAQ:FB), for instance, has become a giant player on digital advertising with marketers always ready to pay millions of dollars to have their products attain the mass appeal in terms of viewership worldwide.
Ello, on the other hand, is an ad-free network that the co-founder affirms will not generate any revenue from the sale of ads. Despite not engaging in any form of advertising, the co-founder affirms that the network will be able to generate enough money to sustain itself and generate profits
“Ello over time will begin to sell enhancements and features, a little bit like a video game and services as well. The basic version of Ello, which is a highly functional social network will always be free,” said Mr. Budnitz.
Ello will be looking to tap into an audience that has over the years complained about Facebook Inc. (NASDAQ:FB) and Twitter bombarding their Newsfeeds and Timelines with unnecessary ads. Budnitz remains confident that Ello will be able to attract a huge audience and become a popular social platform, unlike Google Inc. (NASDAQ:GOOGL), which has failed miserably with Google Plus.
Ello attributes the demise of Google Plus to poor design that did not have that mass appeal to users, a trap that he believes Ello will not fall Into, going forward.
“On an ad social network the customer is actually the advertisers and the users is the product that is being bought and sold. On Ello, whenever we design a new feature we really just get to make the feature that we want to use, and the users want to use. We don’t have to think about the advertisers. […] Ello is just better to use and a lot of fun,” said Mr. Budnitz.
Ello is an invite only platform, waiting to see if it will be able to grow its user base compared to Facebook Inc. (NASDAQ:FB)’s. Ello is currently a desktop only platform but with plans of going mobile in the next two months.
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