Siri is getting around, much to the pleasure of Apple Inc. (NASDAQ:AAPL). The voice assistant that can be prominent in may people’s lives and also getting into your car – well, if your car is the one you’re planing to buy that is sitting on the new-car lot. Siri is getting a lot of influence in the car industry right now, and there are a couple of the latest examples coming from Chevrolet.
Chevy is announcing a new “Eyes Free” system for its 2013 Shock and Sonic models, a system which integrates Apple Inc. (NASDAQ:AAPL) Siri’s technology into the on-board entertainment system, allowing drivers to keep their eyes on the road and hands on the steering wheel. while accessing information. Some of the first commercials promoting the service have begun airing in recent days. The Sonic and Shock will be the first Chevy models to feature the “Eyes Free” mode in its cars, but Chevy is hardly the first car maker to begin integrating the software into its vehicles.
Already, Honda will soon roll out “Eyes Free” in its newest models of the Honda Accord and the Acura RDX and ILX. Hyundai has made public comments that the Apple Inc. (NASDAQ:AAPL) voice assistant will begin appearing in some of its vehicles soon, and Apple itself has mentioned alliances with several other car makers, including high-end manufacturers like Land Rover, BMW, Mercedes-Benz, Jaguar and Audi.
What are your thoughts about Siri, and how do you think it will work in these vehicles? Can this be a positive selling point for the car makers and for Apple Inc. (NASDAQ:AAPL)? Let us know your thoughts in the comments section below.
DISCLOSURE: I own no positions in any stock mentioned.
Please see these related AAPL articles:
Apple Not Winning Friends in China
1st Chapter of Yamazaki Bio of Jobs Hits Store Shelves