5 Name Changes That Did Nothing To Help These Companies

4. Comcast Corporation (NASDAQ:CMCSA)

Comcast Corporation (NASDAQ:CMCSA), which is the U.S’ biggest cable and home internet provider was also involved in a name change disaster. In February 2010, Comcast Corporation (NASDAQ:CMCSA) announced that it would roll out a new name, Xfinity, in 11 U.S markets. The change to Xfinity was an attempt to show customers that Comcast was not the “same old company,” but rather an innovator, while the new name also hinted at new products across technology platforms and faster speeds. However, its new name earned derision, as customers thought that Comcast should first improve its customer service (routinely ranked as some of the worst in the country) before embarking on a perfunctory name change.

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