5 Name Changes That Did Nothing To Help These Companies

3. Accenture Plc. (NYSE:ACN)

Another company name change that did not result in tangible benefits was carried out by Accenture Plc. (NYSE:ACN). The company was originally known as Andersen Consulting and was a part of Arthur Andersen. It separated from Arthur Andersen in 2000 and was ordered by a court to take on a new legal name. The word “Accenture” is supposedly derived from “Accent on the future”. The firm picked up a new name after three months of intense search and analysis and going through hundreds of potential names. Accenture Plc.(NYSE:ACN), which is one of the world’s largest technology and consulting firms, spend more than $100 million in marketing and promotion of its new name. This name change was criticized as one of the worst name changes of all time, as the new name was regarded as a generic corporate nonsense word thought up by a management consultant, which is why Accenture takes the third place on this list of 5 name changes that did nothing to help these companies.

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5 Name Changes That Did Nothing To Help These Companies

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