5 Most Popular Social Media Platforms in 2021

In this article we discuss the 5 most popular social media platforms in 2021. If you want to read our detailed analysis of the social media industry, go directly to the 21 Most Popular Social Media Platforms in 2021.

5. Instagram, Owned by Facebook, Inc. (NASDAQ: FB)

Monthly Active Users: 1.22 billion in 2020 via Statista

Another popular social media platform for 2021 is Instagram. It is one of the most used apps with 1.2 billion active users. The photo-sharing app was acquired by Facebook for $715 million in 2012 and now generates almost a quarter of the company’s revenue. In 2019, Instagram brought in about $20 billion in advertising revenue alone. Instagram users spend an average of 30 minutes per day on the platform as of 2020 as reported by eMarketer. Instagram is also being used as an important business tool especially for marketing and information purposes. Around 36% of B2B decision makers, use the platform to research new products or services. Countries where this social media app is the most popular include USA, India, Brazil, Russia, and Indonesia. Instagram ranks 5th on the list of most popular social media platforms in 2021.