McDonald’s Corporation (NYSE:MCD) may be currently battling with the question of whether its own menu has gotten too fat for its own good. If it were up to only the owners of its restaurants, these are the three menu items that they would like to be cut, a report from TIME reveals.
In interview with multiple McDonald’s Corporation (NYSE:MCD) franchise owners, TIME reveals that they want to cut happy meal options, espresso drinks and McWraps.
One franchise owner said that McDonald’s Corporation (NYSE:MCD) should “downsize happy meal choices”. Another franchise owner said that because Happy Meals have become complicated, they usually are a pain to ring up with all the options to choose from. The company should define what a Happy Meal is, the franchise owner said, and stop complicating the line.
The fast food chain has added fruits and vegetables and more toy choices to entice parents to buy Happy Meals for their kids. This has complicated the Happy Meal line maybe too much if comments from these franchise owners are the basis.
Another group of menu items franchise owners want gone are espresso drinks. “Eliminate espresso drinks but keep the rest of McCafé,” a franchise owner is quoted as saying. TIME says that franchise owners think the espresso line is takes too much effort to sell while not selling enough to justify its inclusion to the McDonald’s Corporation (NYSE:MCD) menu.
As for Premium McWraps, a franchise owner told TIME that they would rather the company only have two versions of this menu item. McWraps take too long to make, the franchise owner said, and they at the restaurant really hope that nobody orders these.
Jason Dean of The Wall Street Journal said in a recent discussion that McDonald’s may have added too many items to its menu in the hopes of enticing more people to come. The complexity has chipped away at one of the core values of McDonald’s, he said, which is speed.
Mason Hawkins’s Southeastern Asset Management owned about 7.25 million McDonald’s Corporation (NYSE:MCD) shares by the end of September.