Let’s check out where Facebook got a lot of their income this year with this list of 11 biggest Facebook advertisers in 2015. There’s no doubt that Facebook has become one of the best platforms for advertising today. The most popular social media website and an application has the most active users compared to any other website. It also has one of the widest reaches with members spanning the entire globe. You can bet that any investment in advertising will have a good amount of reach if done on Facebook. The numbers speak for themselves as the biggest Facebook advertisers for this year are companies we certainly can’t ignore.
Facebook has reached a very high income from advertising alone and many companies have tried to emulate that kind of success. These companies won’t probably reach high numbers like the ones Facebook has already established. You’ll see just how many accounts are active based on the number of groups and organisations on Facebook. Some examples are on the list of 11 Biggest Facebook Groups in 2015. Advertising continues to be the best investment for a company wanting to get noticed and wanting to get a bigger market.
What advertisers do you expect to see in this list of big spenders? You may or may not notice them scrolling down your news feed or on the side lines. Some of the companies listed here are well known and may have already made a good impression on many. Let’s find out as we start this list:
The global phenomenon that is Coca-Cola is the first to be mentioned in this list of advertisers. Their Facebook page has one of the highest numbers of likes and is considered to be the top-liked brand on Facebook. Given the popularity of Coke, it’s no surprise that they spend a lot to maintain their brand image.
Definitely one of the heavy hitters of the retail industry in the United States, Walmart breaches the top 10. It is the only retailing company to have broken through this list signifying how much they are willing to invest to keep themselves at the top against many competitive retail stores.
9. American Express
Another American brand to make it into this list, American Express is the biggest credit card company that spends a lot on Facebook. They’ve recently put large investments on social media marketing. They even have an app for Facebook that displays how long you’ve had an American Express card.
Given the many products and brands under Unilever, it’s no surprise that they spend a lot to maintain each of them. Unilever has spent lots for advertising not only on Facebook, but on other social media websites as well. One of the recent marketing strategies they’ve been employing is through viral videos.
Another company that has a lot of products and brands under its name, Nestle has been investing heavily in online advertising these last few years. They even sponsored the famous grumpy cat in a string of ads a few years ago. Nestle isn’t looking to cut costs on advertising any time soon.
Mobile companies have been on a rampage when it comes to online advertising especially with the recent mobile integration of Facebook. Even statistics show that mobile companies, products and services have had more success on social media. Verizon itself reports large rates of mobile carrier switching after they advertised through Facebook.
The biggest spenders are still to come in the second half of this list of 11 Biggest Facebook Advertisers in 2015.
You may notice how Amazon has integrated well into the Facebook ad space. They’ve recently combined their advertising with the data collecting tools of Facebook to cater what products to showcase on your profile. So if you’ve been searching clothes via Facebook, Amazon will adjust the products it displays accordingly.
Not to be overtaken by Verizon, AT&T seems to know that it needs to invest highly on the social media platform. They’ve been continuously advertising their products and services this year.
Microsoft has been on good terms with Facebook since its launch. Facebook has integrated a lot of Microsoft tools like the Bing search engine. The company has been one of its biggest advertisers and the relations between the two are very strong.
2. Procter & Gamble
P&G is considered as one of the biggest advertisers around the world. Now they’ve even reached into online space and have been spending big as well. A lot of the advertising they do comes in line with world events to adjust to whatever trend is ablaze in the online community.
With new releases every season to go against the competitive electronics and appliance market, Samsung has been known to go very big on advertising when a release of a product is near.
That’s it for the 11 biggest Facebook advertisers in 2015. You might start to notice them more as you go through Facebook later today.