10 Biggest Social Media Mistakes By Companies In 2017

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  1. United’s Flight Commotion – United Continental Holdings (NYSE:UAL)

This year has been a tough one for United Airlines. In March, the company drew flak online when it barred teenage girls from boarding the plane because they were wearing leggings. Only a few weeks after that, a viral video surfaced online showing security officers dragging a passenger from a United Airlines flight. The incident garnered worldwide attention, prompting United CEO Oscar Munoz to issue an apology. That, unfortunately, did not help to appease customers and netizens. According to CNN Money, United lost close to $1 billion off its market value at the height of the viral video fiasco.

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