The article contains the 10 Best Selling Consumer Products in South Africa voted by the people of the South Africa themselves. A large number of consumer goods are coming out every single day. Competition has grown so much that it has become extremely difficult to compare which ones are at the top. However, the search for the most successful consumer products was held on the continent of Africa. The research was conducted amongst the 5,000 South African households. The subjects were given about 200 everyday products, out of which they were asked to select the top 48.
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According to experts, South African consumers no longer believe in the highly attractive advertising. They have become very selective of exactly what they want to buy. No matter how much hype there is about the product the consumers would buy and see if it works for them and if it doesn’t they will simply refuse the product and look for something more useful. The consumers will also do their research and would not make an opinion about the product just because it is famous. Keeping that in mind the brands are taking measures. Fully aware of the consumers’ mentality, they are finding new strategies to maintain present and attract new customers.
Experts are also of the opinion that Product of the year is assisting the brands a great deal in finding out what customers are looking for precisely. This is helping them bridge the gap between the customers and companies.
This article contains the list of 10 bestselling consumer products voted by the residents of South Africa. These Products fall under the Category of beverages, quick meals, male and female skincare, facial wipes, hygiene soaps and plenty others. If you want to know about the best selling consumer products in the world read our post 10 Best Selling Consumer Products in the World.
Without any further ado let us get straight in to the list and find out which consumer products mange to find a spot in the top 10 rankings.
10. Vaseline Men Petroleum Jelly
One of the most popular brands globally, Vaseline was rated as the 10th best consumer product in South Africa. Besides the original, the product is available in two other forms cocoa butter and baby jelly. The product made around 10 million dollars in sales revenue last year.
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9. Vaseline Total Moisture Range
Vaseline’s Total Moisture Range was rated the 9th bestselling product by the people of South Africa. The range offers three products including total moisture, aloe fresh and cocoa glow. The lotion penetrates all three layers of the skin and provides moisture for up to 24 hours. Its sales were around $12 million in 2014.
8. Dove Invisible Dry
One of the most famous names in the deodorant business, Dove finds its way in the list of 10 Best Selling Consumer Products in South Africa with its Invisible Dry Deodorant for women. The product provides 24 hours protection from sweat and doesn’t leave marks on clothes. Its sales revenue was close to $15 million last year.
7. Vaseline Men Even Tone Expert Face Care Range
The male skincare industry is surprisingly doing a great business in South Africa. Yet again Vaseline with their Men Even Tone Expert Face Care Range has done extremely well when it comes to sales in the South African Economy. The lotion provides quick relief from dryness of the skin and has made a whooping $18 million in sales in 2014.
6. Pond’s Flawless Radiance
Just like male skincare female skincare too has become extremely popular in South Africa in the recent past. Pond’s Flawless Radiance Cream offers plenty of benefits such as reducing dark marks, providing even skin tone and keeping skin from getting oily. The product brought $20 million in sales revenue last year.
5. Maggi 2-Minute Noodles Flavors of Mzansi
Undoubtedly one of the most popular brands in the category of “Quick Meals” all around the world, Maggi produced a local flavor that was very well received by the consumers. The noodles are now considered the 5th most purchased consumer products in the country with sales revenue of around $25 million.
4. Nola Chicken Mayo
Nola came up with its ready to eat Chicken Mayo in 2011. Right after two years, the product experienced the highest sales in South Africa and was named amongst the product of the year’s winners. The total sales figure of the product were $28 million.
3. Nola Creamy Salad Dressing
South Africa is pretty famous for its cuisine. The locals try out different methods and ingredients to bring variation to their local food, which is why Nola’s creamy salad dressing has become a must have product in almost every household in the country. According to an estimate it accumulated sales of more than $29 million last year.
2. Clover Danao Smooth
Dairy beverages are doing extremely well in South Africa. One of the major brands in this industry is Clover with its very famous Danao Smooth Beverage. The drink is a perfect combination of fruit juice and dairy with a mouthwatering yogurt flavor. It is not only the best dairy products, but one of the top products sold in the country. Product’s sales revenue was around $30 million in 2014.
1. Powerplay Fruit Kick Energy Drink
When it comes to carbonated drinks it is very easy to assume that names like Pepsi and Coca-Cola might be leading the way but in South Africa things have taken a turn. The consumers seem to have moved on from regular Coca-Cola beverage and are more inclined towards Fruit Kick Energy Drink by the same Company. The beverage has had tremendous sales ($40 million last year) and stands at the top in the list of 10 Best Selling Consumer Products in South Africa.
