Unity Software Inc (NYSE:U) is one of the most promising metaverse stocks to buy now. Unity Software Inc. (NYSE:U) is seen as a metaverse stock because its real‑time 3D engine powers VR/AR and immersive applications, and in April 2026 it extended its partnership with Meta to support VR developers.
While Meta has reallocated some of its attention from its metaverse ambitions, it still relies on Unity’s engine for Quest VR content, making the partnership about enabling high‑quality VR experiences rather than Horizon Worlds. With millions of developers using Unity’s tools and OpenXR ensuring cross‑platform deployment, Unity’s Create segment remains central to metaverse growth, positioning the company as a key enabler of digital twins, virtual collaboration, and interactive 3D worlds.
On June 2, Piper Sandler raised its price target on Unity Software Inc (NYSE:U) shares to $40 from $35 and gave the stock an Overweight rating. The brokerage pointed out that Unity is rebuilding its Grow business segment and that the progress is impressive.
Piper Sandler also noted the success of Unity’s AI-powered advertising platform known as Vector. In its Q1 2026 report, Unity stated that the 24% YoY growth in its Grow business revenue was driven by the Vector platform. Piper Sandler noted that Vector platform’s success so far has been without proprietary data, and so the firm said this makes new data sources exciting.
Piper Sandler also addressed AI and competition concerns around Unity. According to the firm, AI threats to the company are overblown. Regarding competition, the firm believes that Unity could benefit from the success of AppLovin rather than being hurt by it.
The brokerage expects Unity to exceed its 2027 estimates for revenue of $1.68 billion and EBITDA of $776 million.
Unity Software Inc. (NYSE:U) develops a platform for creating and growing interactive experiences across mobile, PC, consoles, and extended reality devices worldwide. Its tools include Create Solutions for building real‑time 2D/3D content and Grow Solutions for user engagement and monetization. Unity also offers AI‑powered developer support, enterprise services, consulting, and advertising solutions.
While we acknowledge the risk and potential of U as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than U and that has 10,000% upside potential, check out our report about this cheapest AI stock.
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