UBS Asserts Celsius Holdings Inc. (CELH) is a Buy Despite Price Target Cut

Celsius Holdings Inc. (NASDAQ:CELH) is one of the top mid-cap stocks to own for decades, according to hedge funds. On June 30, UBS reiterated a Buy rating on Celsius Holdings (NASDAQ:CELH) but lowered the price target to $50 from $55. Despite the cut, the new price target represents significant upside potential as the stock is trading at about $31 a share.

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The price target cut comes on the research firm analyzing Core Celsius and Alani Nu brand trends through May and June. Its findings indicate that Traditional Fruit flavors were the only growing product line in the core Celsius portfolio. In contrast, Essentials continued to decline. In addition, Vibe products also slowed, with SKUs dropping by 17% in the four-week period ending June 13, compared to a 12% decline in May.

Meanwhile, the top 10 SKUs continue to offset the slowdown, with 6.2% growth over the last four weeks and 9% over the last 13 weeks. Additionally, Celsius Holdings is also progressing on SKU rationalization as it gains incremental shelf space.

Celsius Holdings Inc. (NASDAQ:CELH) is a global beverage company that develops, markets, and distributes functional, zero-sugar energy drinks. Positioned as a healthier alternative in the soft drink market, their products are formulated with clean-label ingredients, including green tea, guarana, ginger, and seven essential vitamins.

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