In the tech industry, if you are not evolving you are standing still. And if you are standing still you are going to be passed up by the competition sooner rather than later. You don’t have to look any further than BlackBerry Ltd (NASDAQ:BBRY) to see just how bad things can get in a relatively short period of time.
There was a time, not so long ago, when BlackBerry was living the high life. Every business person had one of these phones, using it to stay connected. And then something happened. The company stopped pushing itself higher and higher, allowing the competition, including Apple Inc. (NASDAQ:AAPL), to swoop in and steal away market share.
Now, things are so bad for BlackBerry that the company doesn’t know what to do next.
Should it be put up for sale? Can it be saved thanks to the BlackBerry 10 operating system?
A Lack of Innovation Doomed BlackBerry Ltd (NASDAQ:BBRY)
CEO Thorsten Heins wants people to be patient, but this isn’t how things always work in the tech space. This is particularly true in the case of BlackBerry, a company that has been sitting in the background for so many years.
Although Apple Inc. (NASDAQ:AAPL) has gone through a slow period, CEO Tim Cook can get away with it because of what Cupertino has accomplished in the past. Consumers know that the next generation smartphone and tablet from Apple are going to do big things.
Does anybody have the same confidence in BlackBerry Ltd (NASDAQ:BBRY)? A better question is this: should anybody have the same confidence in BlackBerry? Right now, the answer is no.
As a piece by Sophie Cousineau in the Globe and Mail discusses, the future is cloudy. Right now, it appears that BlackBerry itself has no clue as to what it should do next.
The continual decline of market share is making it difficult to imagine any situation in which BlackBerry will be able to make it as a standalone company.
Could Apple Inc. (NASDAQ:AAPL) purchase BlackBerry (NASDAQ:BBRY)? We discuss the possibility here, but it is not likely.
While Apple Inc. (NASDAQ:AAPL) continues its run to the top of the smartphone market, BlackBerry lags behind wit hopes of turning things around in the years to come.
Learn more about BlackBerry 10 in the following video: