Starbucks Corporation (SBUX): A Bull Case Theory

We came across a bullish thesis on Starbucks Corporation (SBUX) on Substack by Business Model Mastery. In this article, we will summarize the bulls’ thesis on SBUX. Starbucks Corporation (SBUX)’s share was trading at $81.66 as of May 5th. SBUX’s trailing and forward P/E were 29.69 and 28.17 respectively according to Yahoo Finance.

Starbucks may appear to be a coffee company on the surface, but beneath its iconic green siren lies one of the most precisely engineered consumer habit...