Nokia Corporation (ADR) (NOK): Apple Inc. (AAPL)’s iPhone Claims the Consumer Satisfaction Crown Yet Again

Now Apple’s “Why iPhone” campaign highlights the first official foray into the new and more aggressive approach. Prominently displayed at the top of the page is the J.D. Power and Associates respected award for Highest Customer Satisfaction. The company’s streak of nine wins in the consumer wireless smartphone category truly sets Apple apart from its competitors.

The award is based on a survey that reviews performance, physical design, features, and ease of operation. Apple Inc. (NASDAQ:AAPL) continues to maintain a significant lead over its competitors.

The company’s score of 855 is significantly higher than that of runner-up Nokia. Apple “performs particularly well in physical design and ease of operation,” J.D. Power’s announcement notes.

Apple Inc. (NASDAQ:AAPL) could easily wield a small chunk of its $100 billion cash hoard to outspend Samsung on advertising if it really wanted to. In January, ad analytics company Ace Metrix declared Samsung the “Brand of the Year winner in the technology category” due to “delivering consistently good creative across all of its brands while producing more than three times the volume of new creative than tech leader Apple.” Will Apple respond? If its recent aggressive turn in marketing is a sign of things to come in 2013, there is a big chance Apple could make a comeback.

Whatever happens, marketing will play an important role in 2013. I’m willing to bet Apple’s cash hoard will work in the company’s favor, and the company remains a top pick among my outperform CAPScalls.

The article Apple’s iPhone Claims the Consumer Satisfaction Crown Yet Again originally appeared on Fool.com.

Fool contributor Daniel Sparks has no position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.