The world’s most valuable brands are all around you. Branding, advertising, and marketing are pivotal to a company’s success. Some brands are so powerful that they become ingrained in our memories and establish themselves as an essential component of pop culture. While some brands have been around since the inceptions of marketing, other, more recent ones, have also managed to make a powerful statement on consumers in the last decade or so.
We would like to present you with a list of the world’s 20 most valuable brands. Our countdown was created using data provided by Forbes, and includes the following indicators: brand value, brand revenue, and customer perception. The customer perception rank is a subjective indicator based on Forbes’ survey of 2,000 worldwide consumers.
Interested to see who’s made the list? Let’s take a look at the countdown, in a style similar to our recap of the world’s fastest growing companies.
Check out the most valuable brands:
No. 20: The Walt Disney Company (NYSE:DIS)
Brand value ($): 19 billion
Brand revenue ($): 21.2 billion
Customer perception rank: 8
No. 19: Samsung
Brand value ($): 19.3 billion
Brand revenue ($): 148.5 billion
Customer perception rank: 9
No. 18: Verizon Communications Inc. (NYSE:VZ)
Brand value ($): 19.4 billion
Brand revenue ($): 110.9 billion
Customer perception rank: 100
No. 17: Wal-Mart Stores, Inc. (NYSE:WMT)
Brand value ($): 20.3 billion
Brand revenue ($): 290 billion
Customer perception rank: 84
No. 16: Honda Motor Co Ltd (ADR) (NYSE:HMC)
Brand value ($): 20.9 billion
Brand revenue ($): 96.2 billion
Customer perception rank: 62
No. 15: Mercedes-Benz
Brand value ($): 21.8 billion
Brand revenue ($): 88.3 billion
Customer perception rank: 54
No. 14: Toyota Motor Corporation (ADR) (NYSE:TM)
Brand value ($): 21.9 billion
Brand revenue ($): 179.5 billion
Customer perception rank: 37
No. 13: AT&T Inc. (NYSE:T)
Brand revenue ($): 123.5 billion
Customer perception rank: 96
No. 12: Louis Vuitton
Brand revenue ($): 8.8 billion
Customer perception rank: 93
No. 11: Oracle Corporation (NASDAQ:ORCL)
Brand revenue ($): 37 billion
Customer perception rank: 59
No. 10: Bayerische Motoren Werke AG (FRA:BMW)
Brand value ($): 26.3 billion
Brand revenue ($): 73.7 billion
Customer perception rank: 5
No. 9: Cisco Systems, Inc. (NASDAQ:CSCO)
Brand revenue ($): 46 billion
Customer perception rank: 15
No. 8: Intel Corporation (NASDAQ:INTC)
Brand revenue ($): 54 billion
Customer perception rank: 6
No. 7: General Electric Company (NYSE:GE)
Brand revenue ($): 124 billion
Customer perception rank: 49
No. 6: McDonald’s Corporation (NYSE:MCD)
Brand revenue ($): 85.9 billion
Customer perception rank: 85
No. 5: Google Inc (NASDAQ:GOOG)
Brand revenue ($): 36.5 billion
Customer perception rank: 7
No. 4: International Business Machines Corp. (NYSE:IBM)
Brand revenue ($): 106.9 billion
Customer perception rank: 20
No. 3: The Coca-Cola Company (NYSE:KO)
Brand revenue ($): 22.8 billion
Customer perception rank: 29
No. 2: Microsoft Corporation (NASDAQ:MSFT)
Brand revenue ($): 73.7 billion
Customer perception rank: 1
No. 1: Apple Inc. (NASDAQ:AAPL)
Brand revenue ($): 108.2 billion
Customer perception rank: 11
