Here is What Analysts Are Saying About Klaviyo, Inc. (KVYO)

Klaviyo, Inc. (NYSE:KVYO) is one of the best strong buy stocks to invest in right now. On January 2, Klaviyo, Inc. (NYSE:KVYO) was initiated with a Buy rating by BTIG with a price target of $40. In a separate development, Klaviyo, Inc. reported positive trends in its 2025 BFCM Recap Report, showing that the five days between Thanksgiving and Cyber Monday (BFCM) exhibited record-breaking trends, which were not just promoted by deep discounts but also AI-powered personalization and loyalty.

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Brands using Klaviyo experienced outsized growth and engagement even when industry-wide discount rates fell. Key findings from the report showed that Klaviyo, Inc. delivered over 22.7 billion messages over BFCM, reflecting a 25% year-over-year growth and generating more than $3.8 billion in KAV for its customers.

In addition, AI-powered recommendations allowed the customers to keep browsing longer, extending onsite engagement and product discovery. Consumer spending also rose 11% year-over-year, even with discounts falling 10% year-over-year, showing that the company’s loyalty drove performance instead of just promotions.

Klaviyo, Inc. further reported that one in every $20 spent online in the United States over BFCM stemmed from an experience or message delivered by Klaviyo. Sales in Health & Beauty rose 14% year-over-year, while those in Apparel grew 11% year-over-year.

Klaviyo, Inc. is involved in the provision of a SaaS marketing platform and offers personal ecommerce marketing reinvented for online stores on Bigcommerce, Shopify, and Magento.

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This article is originally published at Insider Monkey.