GoPro Inc (GPRO): Unraveling A New POV Based Camera Revolution: Bridget Carey

GoPro Inc (NASDAQ:GPRO) may have started as a company for customers who loved extreme sports and didn’t have an affordable filming device that could record the adrenaline pumping moments that they encounter so often, but now the company has evolved. GoPro cameras have shown a huge demand as the company beat its third quarter earnings estimates and its stock surged in the aftermath.

Bridget Carey, who is a senior editor of CNET, explained on CNBC how  GoPro Inc (NASDAQ:GPRO) has evolved into something different from just a camera for the action junkies in extreme sports. The company has instilled the adventure spirit in everyone, which is fueled by a curiosity of how things appear differently from different points of view. From household pets to drones, GoPro Inc (NASDAQ:GPRO) has something for everyone.

” […] You are starting to see people using their GoPro Inc (NASDAQ:GPRO), perhaps attaching them to their dogs. There is a new accessory which you can attach to a dog’s harness and see the point of view of your pooch, but people are kind of experimenting them in new ways, putting them on their bicycles, just using them on their helmets for whatever it is, even if it isn’t extreme action […],” remarked Carey.

Moreover, Carey also drew attention to several other companies such as HTC, Kodak and Polaroid, releasing their own versions of the GoPro Inc (NASDAQ:GPRO) cameras. Of course when companies see a new door opening up, they rush in to tap some revenues for themselves too, which is followed by a fight of margins. However, that fight is not in the nearest future because GoPro has something which will take its competitors quite a while to master. The best quality camera.

” It is the best quality one out there. They even have a one with 4k video, it’s great with stabilization. People put them on their drums. When you want a high quality, you are going with GoPro Inc (NASDAQ:GPRO), there is no question about it,” said Carey.

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