Google Inc (NASDAQ:GOOGL)’s YouTube is intensifying its push to get kids to view more and more videos and help parents ensure that what their kids are viewing are appropriate.
According to Andrew Ross Sorkin in a discussion on CNBC’s Squawk Box, the Google Inc (NASDAQ:GOOGL) subsidiary is launching an app called “Kids”.
“YouTube is going to be launching a special app just for kids for the first time,” Sorkin said.
This means two things, the CNBC host told his colleague. One is that the new app by the Google Inc (NASDAQ:GOOGL) company will have larger buttons which will improve navigation for kids.
Another implication is that Google Inc (NASDAQ:GOOGL) wants to make viewing videos on YouTube more appropriate for kids.
“Here’s the thing. I don’t know if you guys have had your kids play on YouTube, […] they can go and look for Snow White, but then there are like these videos next to snow white, and it’s sort of like a rabbit hole. The farther you go down, by the time you’re down like three things down, it’s like porn,” Sorkin said.
That’s exactly the thing YouTube wants to prevent: kids going off to what people using the site’s service sometimes refer to as “the other side” of YouTube which is more violent or more sexually revealing.
Sorkin appears to be excited for this new app from YouTube. He says that his son Max doesn’t know how to type but figured out how to use Siri which he uses to search for videos to watch. By using a kids app specially designed to display content appropriate for kids, the chances that his son will watch an inappropriate video is lessened, the CNBC host implied.
Boykin Curry’s Eagle Capital Management owned 774,750 Google Inc (NASDAQ:GOOGL) shares by the end of 2014.
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