Gen Z’s 10 Favorite Brands in 2023

2. Instagram

Insider Monkey Score: 12

Teenagers use Instagram more than any other social media platform and Gen Z make up more than 50% of Instagram’s total users. Aside from being able to connect with others and share ‘memes’ with their friends, the visual aspect of Instagram is appealing to Gen Zers, as it allows them to post videos as well as photos, while still giving them the option to have the amount of privacy that they require.
Instagram is also home to countless influencers and brands, which can now market and sell their products directly on the social media platform. Instagram provides a massive marketing opportunity to brands, and the platform’s influencers are charging an arm and a leg for it. An example of this is Kylie Jenner, with the ultra-popular American socialite allegedly charging around $1.8 million for each advertisement post she shares with her 397 million followers.