Gen Z’s 10 Favorite Brands in 2023

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In this article, we are going to discuss Gen Z’s 10 favorite brands in 2023. If you want to check out our detailed analysis of why Gen Z are a digital native generation, the purchasing power of Gen Z, products Gen Z use the most, what Gen Z want from brands, how to market to Gen Z in 2023, and Gen Z product trends for 2023, head to Gen Z’s 25 Favorite Brands in 2023.

10. Walmart Inc. (NYSE:WMT)

Insider Monkey Score: 7

Gen Z go shopping at mass merchandise retailers like Walmart Inc. (NYSE:WMT) not only because they are affordable, but also because the majority of these youngsters think that it’s actually cool to buy clothes at Walmart Inc. (NYSE:WMT) and they get good value for their money. 

Walmart Inc. (NYSE:WMT) also aims to shift Gen Z perceptions of the brand with the creation of two immersive Roblox gaming experiences – Walmart Land for buying virtual merchandise and Walmart’s Universe of Play for toy games. 

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