Gen Z’s 10 Favorite Brands in 2023

1. NIKE, Inc. (NYSE:NKE)

Insider Monkey Score: 14

Now more than double the size of Adidas, NIKE, Inc. (NYSE:NKE) remains the favorite clothing and footwear brand for Gen Z in 2023. Part of the brand’s appeal to its centennial consumers is its close connection to both sports and sneaker culture, but it also pays attention to trends outside of those cultures, helping it remain relevant to the younger generation. 

NIKE, Inc. (NYSE:NKE) is also working closely with Gen Z celebrities and athletes to engage its young consumer base and its direct-to-consumer future lies within its app, which is very efficient and easy to use. Hence, NIKE, Inc. (NYSE:NKE) is Gen Z’s Favorite Brand of 2023 in our list. 

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